My first big project in EMA’s Market Development & Surveillance Department was to increase the competitiveness of Singapore’s retail electricity market for SMEs.
Nowadays, every business and household can choose their electricity retailer. But back then, only businesses that met a certain power usage threshold had that option. Our belief was that bigger businesses were better equipped to make informed procurement decisions.
In response to industry feedback, we began lowering the usage threshold to allow SMEs more freedom of choice. This allowed them to access a wider range of retail plans offered by electricity retailers.
The rollout had to be gradual. Opening the market to over a million new accounts overnight would have risked overwhelming IT systems and stretching operational processes beyond their capacity. I learned that developing a market is not about sweeping changes. It is about being measured and deliberate.















